Social Media

As an app developer, you would agree that one of the more stressful parts of app development is the beginning stages. Getting started can be quite challenging when it comes to app development. Because you have a lot of factors to consider. This is especially the case in today` world. Everything is digital and there is an app for virtually everything. So as a developer you need to ask yourself what makes your app special. Enter the HMS Core.

Why should people chose and retain your app and not the other app that does the same thing? Ideas for apps are endless but the completion is tougher. At this point, you need all the additional help you can get. You need to offer much more additional benefits to the users to be successful. No one said that developing a successful app was easy. But with Huawei developer and Huawei mobile services (HMS), you can ease the burden on yourself. The Huawei HMS core could not have been introduced at a better time.

If you are just learning about the Huawei HMS core, then this article is definitely for you. What makes the HMS core so special? But first things first, what is the Huawei HMS core about?

Brief Intro to the HMS core

As we mentioned earlier, developing a successful app is not a simple process. For your app to be successful, you hope to get a lot of users. But for you to get users, the target audience needs to be able to find your app in the first place. Then, they need to be willing to retain and keep using your app. Hopefully, in due time they could refer the app to even more people.

Not to mention the fact that a successful app needs to be able to rake in a reasonable amount of income periodically. This income could be via ads or other methods. So a large number of end-users and periodic but sufficient income are the desires of any app developer. Easier said than done, right?

On a normal day, you would be right. But the Huawei HMS core has made the entire process so much easier. Developing a successful app has never been easier than it currently is today with the aid of the Huawei HMS core. The HMS core is the gathering point for all the essential Huawei mobile services. Everything you need on a basic level to efficiently meet your goals as a developer.

Advantages of the HMS Core

There are numerous advantages to using the HMS core. But they fall under three basic categories.

1. Development of App: The HMS core possesses tools and services that if used fully and correctly, could ensure consistent development of your app.
2. Monetization of App:Ways and avenues through which you could monetise your app are brought directly to you via HMS core services.
3. Growth of User Base:The platform also has services which allow you to continually increase your user base.

With these three advantages, all of your basic needs as an app developer have already been met. You would of course still need to put in little effort.

Conclusion

When considered generally, there are only advantages and negligible disadvantages to the use of the Huawei HMS core. As an app developer, the HMS core is nothing short of a dream come true.

A slight mention of Huawei quickly shifts the discussion to the latest technological products. It is factual that the brand, founded in 1987, has come a long way. In just 30 years, it is an international phenomenon vying for the top position in the market. No wonder there is a question as to whether it is the hallmark of joint operations in the world. What is the secret to the brand’s success? This blog post unravels the key aspects of Huawei’s accomplishments.

Huawei was established as a rural sales executive agent for a cable network business. Between 1996 and 1998, the company quickly expanded into urban areas. China’s population then exploded.

Currently, Huawei’s solutions are in more than 100 countries. They serve over a third of the universal population. As the biggest manufacturer of switches and telecommunications brands, the company is now cementing its position in the market as one of the best service providers for joint operations.

For multiple observers, Huawei is a dominant technological brand. The business-to-business firm has gained momentum as a market leader in the public eye. Customers such as internet operators use the company’s expertise to offer services to the customers under a designated brand name.

The three primary joint groups

Huawei’s central joint group business can be split into three primary groups, namely:

a. Carrier Network Business

Huawei Carrier Network Business is one of the most reliable branches of the company.

With ICT being an essential infrastructure for international social development, more innovative technologies are applied to industries across the world. As a result, the whole economy undergoes a major development.

Carrier Network Business also offers wireless networks, global services, coupled with carrier software, among others.

For about seven years, the annual growth rate of the company’s managed services exceeded 80 percent annually, thereby making the brand a leading provider of managed services.

b. Enterprise Business Group for Businesses

Enterprise Business Group is an ideal complement to the brand. When information is sent and then received via pipes, data should be analyzed, translated, and then stored. All this takes place at the data center.

c. Consumer Business Group for Businesses

This Consumer Business Group for Bussiness is the third type of joint operations within Huawei Group. It is a branch that spearheads the firm’s push into a personal handset segment. The unit is, therefore, defined as a pipe strategy, focusing on information presentation and transportation.

Over and above, the Consumer Business Group has shed its role in the company as a designated manufacturer of handsets. The movement towards the upper scale of the value chain to a self-branded mobile phone is part of the company’s future strategy in growth and development.

Final Thoughts

Are you in the joint services market? Looking for a reliable service provider in the industry? Huawei has a personal handset built using an expertise from a viably low component. The company provides top global mobile phones to help businesses indulge in partnerships successfully. That is why in 2008, it appeared on the list of the best mobile equipment providers in the world.

The fact that you are in college does not mean you cannot buy quality headphones. As you know, earbuds are important accessories in this era. There is a lot of evidence to suggest that if you used properly, they could improve academic performance. Many studies have been down on how music impacts the brain. Follow these tips to find the best headphones for college students.

Steps to Buying Headphones for College Students

Set Your Budget

It is understandable for a student to have a tight budget, especially when you study full-time. Nevertheless, you should come up with a budget and stick to it. Well, this is easier said than done. With good research, you can find coupons and discounts to reduce the price (visit here). Special offer here for earbuds, laptops, and smartphones for students.

Where You Will Use Them

Some students like to put on their earbuds in public, whereas others keep them in their study rooms. Whatever you choose, you need to consider how you will use it before buying it. In this way, you will get earbuds that suit your needs. Most students use their headphones when studying at home, in the library, and working in the gym.

Wired or Wireless

It is advisable to consider going wireless, especially if you like working out in the gym. In fact, you will not realize how practical and useful your wireless earbuds are until you give them a try. However, they are likely to cost a bit more. Wired headphones will, at times, get in your way. If you are on a tight budget, you can purchase wired headphones.

Over-ear Versus In-ear Headphones

You should note that headphones for college students are available in various styles. The good thing about over-ear headphones is that they allow you to enjoy music whilst complementing your outfit. Since they are not size limited, they provide unrivaled performance. On the other hand, in-ear headphones are considered to be more discreet, affordable, and provide a range of sounds.

It is advisable to try both types to find what you like. If you are new to over-ear headphones, you will find them to be a bit heavy and hot, especially if you purchase the wrong pair. Ensure you get a light pair. For in-ear headphones, you want to ensure you get a pair that fits naturally in the ears.

Noise Cancelling Features

Students know that ambient noise is a concentration killer. Therefore, you should consider getting headphones with noise-canceling features. These play a critical role in blocking background noise. For instance, chatter from your colleagues and the HVAC system can add noise that distracts you. By getting the right headphone, you will be breathing life to your studies.

Check Battery Life

This is quite important if you purchase wireless headphones. Thus, you need to determine how quickly the Bluetooth will drain your laptop or phone. Moreover, if you purchase noise-canceling headphones, then you should note that they drain the battery quite quickly.

Your college life can be exciting and get better when you can study and listen to your favorite music. Therefore, there is a need to find the right pair of headphones. Follow the above tips, and you will find earbuds that suit your needs.

Another cool feature that Huawei introduced to its users is the ability to freeze and unfreeze a Huawei ID Account. There are various reasons why users might freeze their accounts.

It can be for safety purposes when taking a long vacation leave, and you’re leaving your devices at home. You needed a break from all of your devices, or worse, you lost your device, and you’re afraid someone may use and take advantage of it.

Whatever your reason is for freezing your account, this feature will come in handy to ensure that no one will access your devices and account.

How to freeze a Huawei ID Account?

• In your smartphone or tablet device, go to Settings, then click Huawei ID and choose Account and Security. You may also opt to go to Report Issues just if you’re not logged in to your account.
• Then go to the Security Center and choose Freeze Account and touch FREEZE. Your account will then be automatically frozen and won’t be in use until you unfreeze it.

How to unfreeze Huawei ID Account?

If you want to unfreeze your Huawei ID Account and use it again, here’s how to do it.

• Just take your device and access the Settings option button and select Huawei ID.
• Then go to Account and Security. Again, you can go to Report Issues instead if you’re not logged in to your account.
• Then click Security Center and pick Unfreeze Account then confirm UNFREEZE. Your account should be good as back at this point and can now be used to access Huawei apps and services.

Reach out Huawei’s customer service

Just in case you’re having issues freezing or unfreezing your Huawei ID account, it must be something to do with the software or your phone. Instead of figuring out yourself and causing more problems, it’s better to talk to the experts. To be precise on what was causing the problem, it’s best to reach Huawei’s 24/7 Customer Service Agents to seek immediate help.

They’re the best people to approach when troubleshooting technical matters about the apps and services that you can’t solve on your own. They will be happy to serve you and help you solve the problem of your Huawei account.

If you don’t need to freeze your Huawei ID account, it’s best to keep it active and going. You might try to access other apps and services that you might need at the moment, and you forgot that you freeze your account. This can only work whenever you have emergency situations or if someone else is using your device.

Freezing your Huawei account will also come in handy whenever you send your device to the repair shop. You’ll never know when an opportunity of a fraudster or scammer will come to take advantage of your account information. Protect it by freezing your Huawei ID account while still there and just changing the setting again or unfreeze it once your device is back to you safely.

As you know, content is king. Content marketing can help you increase sales, generate leads, and drive high-quality traffic to your website. It can also help you increase your engagement rate and raise brand awareness.

But did you know, you can leverage Instagram to strengthen your content marketing even further?

The popularity of Instagram is increasing. As of 2018, the number of monthly active users on Instagram was more than 1 billion. Also, 80% of Instagrammers follow a business on Instagram.

So, to stand out from your competitors, it’s not just enough for you to create an Instagram profile. You need to up your game and improve your content marketing with Instagram.

Your Instagram content needs to be appealing, engaging, and strong. As it will help you create a strong presence on Instagram. It will also help you get the attention of your target audience.

Here are four effective and easy to implement tips to enhance your content marketing strategy with Instagram.

1. Leverage Hashtags

Hashtags are an important component in the Instagram post. It’s vital that you caption your images and videos, but it’s equally crucial that you use relevant hashtags for your posts. When done correctly, the hashtags will help users discover your content quickly.

Hashtags are basically keywords for your Instagram posts. However, ensure that the hashtags you use are relevant to your business and are easily relatable to your target audience. Just like searching for keywords, you also need to invest your time and energy into identifying suitable hashtags.

Let’s see how you can identify the most suitable hashtags for your brand. First, you need to do research and list all of the hashtags which are related to your brand’s products or services.

Then, you need to conduct some research on Instagram. Find out if any of your competitors are using those hashtags or if their pages show up when you search for those hashtags. This will help you understand which hashtags to use and which ones not to use.

You need to use both generic and unique hashtags for your brand. The unique hashtags may not be popular, but they are directly related to your brand, so add them to your list too. The unique hashtags will help you target more accurately and drive high-quality traffic to your website.

For instance, to launch and promote their new product, Walkers Crisps created a unique hashtag called “#WalkersPoppables.” If you notice, they used a combination of unique and generic hashtags. They used some generic hashtags like #snacks and #yummy. The mix of hashtags helped the brand to generate a high engagement rate. More than 4K Instagrammers viewed the post.

2. Maintain the Right Frequency

There isn’t any rule book that you can follow to learn the right frequency to post on Instagram. It’s more of a trial and error method. However, you always need to ensure that you are active on Instagram when your target audience is most active.

This will help you connect with your target audience and increase your engagement rate. As a result, you can successfully drive high-quality traffic to your website. The following tips will help you decide the best times and days to post your content.

You can start by posting your content on Instagram at regular intervals for a week. Then you need to check your engagement rate. In addition to this, you also need to consider other parameters like likes, shares, visibility, etc. All of these parameters will help you understand which of your posts performed the best.

This small exercise will help you understand the best times to post your content on Instagram. Once you figure that out, start posting your content at those times to generate high-quality traffic to your website.

3. Avoid Overly Salesy or Promotional Content

The primary goal of your brand is to drive traffic and increase sales. However, you don’t have to always post about your products. You need to make sure that the content is not too promotional or overly salesy.

If you always post promotional content, then it may annoy your target audience and may drive your audience away from your brand. 46% of users report that they will unfollow a brand if they continuously post promotional content.

So, you need to mix up your content, and keep your promotions casual to get the attention of your target audience.

Occasionally, you can create funny content or post pictures of your employees on Instagram. However, remember to create content in line with your brand image. Also, make sure that you don’t create content around sensitive topics such as religion and politics. It may attract negative attention to your brand, which you don’t want.

4. Leverage Instagram Live Videos

Live videos are a new, powerful addition to the features of Instagram. When compared to other tools, videos are a much easier way to drive high-quality traffic, engage with your target audience, and generate leads.

Wondering why?

People love videos. They are fun to watch. Videos help your target audience easily understand your products or services and your brand’s value. 85% of people from the U.S. prefer to watch online video content on all devices. Also, 54% of consumers would prefer to watch more video content from a business or brand.

By using video content, you can easily establish strong connections with and get the attention of your target audience. Compelling and engaging video content will leave a long-lasting impact on the minds of your audience. As a result, you can drive high-quality traffic and increase brand awareness.

You can take advantage of live videos to communicate your brand’s value and establish emotional connections with your audience. You can invite experts or collaborate with influencers from your niche and conduct an interactive Q&A session.

You can also share some behind-the-scenes videos of your brand or introduce new products or services. This will help you generate more leads and increase your sales.

However, identifying a relevant influencer for your brand can be one of the most challenging jobs. Thankfully, there are platforms like influence.co which you can use to discover the most suitable influencer for your brand. One of the best features of this platform is you can filter influencers based on categories. This makes your job much easier.

For example, Reebok uses Instagram videos to promote their brand. Their videos are part of a larger campaign. However, as you can see, the video below doesn’t look promotional; instead, it’s very inspirational. This video managed to gain more than 35K views.

Final Thoughts

Brands cannot afford to ignore the power of social media platforms such as Instagram. Instagram can help you build a strong image of your brand, increase sales, and thus boost revenue.

However, brands need to strengthen their content marketing strategies for this audio-visual platform. Instagram allows you to present your content creatively and generate high engagement rates. You can implement the tips mentioned above to improve your content marketing strategy with Instagram.

If you are planning to launch a start- up business or have recently started one, you probably have encountered a wealth of information on using social media to promote a business.

Though there are millions of social media users across the world, around 900 million of them, it is easy to get carried away by the numbers. Finding the right social sites to promote your business to maximise its potential is essential for business success, and this is where you should concentrate your efforts.

What Social Media Engagement Achieves For Business

Social media in essence is about engagement through sharing, which for business means targeting your product range, your articles, or your services at engaging a potential customer or client base.

Collectively, products, services and articles are known as content, and it is through offering quality content that success through your channels can be achieved. Social media has around 900 million users globally, and covers every topic range you can think of.

As well as engaging a potential customer and client base or readership, social media is also relevant to search engine optimization.

Social media is a unique format as it helps you promote your content directly to your audience, and in turn it generates traffic via people sharing your content with others, and through SEO.

Perhaps more importantly than this, however, social media with its online reviews helps a business build trust, and nearly every brand you can think of uses social media for this reason.

Consider this: you come across two companies offering the same services; one has 250 Face book likes, the other 43 – which one would you opt for? So regardless of whether you’re an online retailer, an affiliate marketer, offer a service such as tuition, or run a news site, social media can help you build your business online.

Google estimates that by 2015, UK consumers will have purchased £40bn of products and services online.

Popular Social Media Sites and Their Uses

Getting to get grips with the nuances of social media’s role in promoting your business can cause more than its fair share of headaches. Here is a list of the most popular social media sites and their uses:

Face book is predominately for sharing. This can be products, articles, or services. In a nutshell, it’s for sharing your content with as many people as possible.

Twitter is about sharing news on any subject. Don’t let the word news make you feel it does not apply for products. New product launches, new stock ready to be sold – Twitter is good for all of this.

Google+ is in part a combination of the two and has become important for search engine optimization if nothing else.

Blogging is a great way to impart news and expertise to your readership, customer and client base, or followers. It offers a goodway to attract visitors on your site via search engines.

YouTube is about showcasing videos to a wide audience. It is being utilised by businesses all the time to sell products and services. As YouTube is owned by Google, videos tend to feature prominently on search engine results. You can also utilise the YouTube ads to make a secondary income stream.

Pinterest and other bookmarking sites are very good at showcasing visual products. If your business is selling something online, albeit a product or service, ensure you are posting on Pinterest and as many bookmarking sites you can find.

Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, and now want to try it?

As a small business owner you face many challenges – limited capital, minimal support staff and having too much to do in what seems like very little time. So, how do you grow your small business without heavy investment in marketing and advertising? Answer – through the use of technology. Web 2.0 provides you with various tools and techniques that help you to generate leads and increase the exposure of your home-based business. Social media is one such tool. Here’s all you need to know as a small business owner to begin increasing revenues using social media.

What is Social Media?  Social Media is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Examples include Face book, Twitter, LinkedIn, YouTube, Google Plus, and MySpace.

What is Social Media Marketing?  Social media marketing is using the above mentioned platforms to reach a new audience of consumers and create product brand awareness. By spreading word of a product from user to user, Social Media Marketing strives to gain greater legitimacy for a message because it is shared between trusted “friends.”

Which Social Media Channels are most popular?  Studies show that Face book & Twitter are most popular social media channels followed closely by YouTube and LinkedIn, Google Plus. Why should Social Media Marketing Interest me?  If you think this kind of Marketing is not for you, think again. These platforms offer a large bundle of benefits to small business owners. Here are some reasons why you should consider using Social Media for your business.

Exposure: As a small business owner you rely largely on network marketing to channel leads to your business – which, in turn relies on your interaction with people. This is the core notion of what Social Media is! But Social Media offers virtually unlimited opportunities to interact with people – millions of them! With this interesting form of marketing, your business is no longer limited to local leads; you will find leads coming in from a diversified geographic market!

Zero-cost: While other marketing media would be expensive, this type of marketing is relatively free, or requires negligible monetary investment. It’s a great low-cost way to get your message across.

Improved web presence: Being on popular social media platforms strengthens your web presence. The more people talk about you on Face book or Twitter, the greater are the chances of your business being found on relevant web searches such as Google, Yahoo!, or Bing.

Direct contact with prospects: These platforms put you in touch with your customers directly. You can have one-on-one contact with them, know what they really want.

In its brief history, Social Media, as called New Media, has traditionally been viewed as a place to meet new friends, reconnect with old friends and interact in an online social environment. In short, social networks were “a cool place to hang out” but held little applicability beyond that.

There has been no shortage of funding in Silicon Valley for firms launching new media platforms. With the emergence of sites like MySpace, Face book and Twitter, there is no question that there is value in the vast amounts of information on people that these platforms have been able to collect; however, there has been no clear monetization strategy beyond bringing in advertising revenue.

Arguments have been raised as to the true value of these firms; some would state that their valuations are inflated and artificial, while other claims that the value of their databases alone is enough to justify multi-billion dollar price tags.

The New Value of Social Media and the Social Media Firm

More recently social media has spawned a new value proposition, which is the business applicability of the vast user-bases these social networks have created. Regardless of which side of the valuation fence you sit on, it can be said that social media holds vast utility for businesses looking for a new way to reach out to customers and engage in two-way communications.

This has never been done before from a traditional marketing, advertising or public relations perspective, and has given rise to a new business model: The Social Media Firm. This brings forth the argument of whether or not The Social Media Firm is a good investment.

Is The Social Media Firm a fad that will die out in the coming years, or is this a long-term, sustainable industry that will one-day drive obsolescence to the traditional methods of advertising, public relations and marketing?

Given the state of the current economy, Venture Capital and angel funding sources have been keeping their portfolio dollars close to their chest, reserving investment only to businesses with a decent operating history, solid revenue streams and unlimited growth potential. Does the Social Media Firm fall into this category?

My answer is yes. The bottom line is: social media is not going anywhere. Social media has become a staple of the lives of younger generations, and the fastest growing adopters of new media are people over the age of 30. Since the recognition of the business potential that social networks holds, large Fortune 500 firms are devoting a good portion of their marketing budgets to social networks and new media campaigns.

For instance, Pepsi has devoted $20 Million of their marketing budget for a social media program called Pepsi refresh, and many large firms are beginning to follow suit. Needless to say, the earning potential for The New Media Firm is substantial.

Is it sustainable?  As mentioned earlier, new media is not going anywhere. For the most part it has become a standard part of the Internet experience similar to email. The sites that are considered the gorillas in social media may churn; however, there will always be something new to which these Internet-based communities will migrate.

For example, the social media migration to-date has gone from MySpace to Face book to Twitter, and the next major shift and/or addition to this massive online social sphere is likely just around the corner.

The long-term sustainability of The Social Media Firm is largely dependent upon these companies’ ability to identify and pre-empt the next big shift, and to develop effective methods of leveraging both the old and new platforms for the sake of driving revenue, profitability, sales volume and identity to their clients.

Every social media manager has experienced creative block when brainstorming ideas for Instagram posts. No matter how temporary this creative block may be, it can have a drastic impact on brand performance because you need to constantly engage your audience to remain Instagram-relevant.

Instagram users are uploading over 100 million posts a day, so it’s very easy to get lost in the noise. Missing just a couple of days in your posting schedule could set you back significantly.

In addition, Instagram has updated their algorithm to ensure that posts from your most valued accounts get top priority. This means you also have to drive meaningful engagement through your posts if you want to maintain organic visibility.

Considering all of these factors, you should always be prepared with a set of content ideas so you always know what to post on Instagram. Take a look at these 12 creative Instagram post ideas that will help you build a robust content calendar. And if you haven’t already, pick up a copy of the Social Media Planner to help you map out all of these posts.

#1: Creatively flaunt your product features

If you’re managing a brand Instagram account, there’s no doubt that you’ll be creating product posts. However, people may not like it when you’re blatantly promoting the product in a way that’s too salesy. So you need to get creative and find a way to strategically showcase your product features without pushing the audience too much.

Adding humor to your captions is one of the best Instagram post ideas when you’re planning to promote your products. But if you want to make this work, don’t try too hard. Keep it laidback, natural, and in alignment with your brand voice. If humor doesn’t really fit your brand image, you can always try captions that highlight the value your product offers.

Denny’s Diner does a great job of creatively flaunting the items on their menu using humor. The company’s Instagram feed is filled with food-related posts that get tons of positive responses because of the wit and humor

#2: Create shoppable posts to simplify paths to purchase

When you post images of your products, many followers may be enticed to buy them. But they’ll have to go through a lengthy process of visiting your site separately and then searching for the products in your posts. This can be a hassle for them and you could lose out on a ton of potential sales as a result.

Instead, start tagging your products to create shoppable posts so people have an easier time completing their purchases. The Instagram Shopping feature lets you create posts with product tags that people can tap on to find out more information such as descriptions, prices, etc. They can then directly check out the product through this process, helping you increase traffic and sales.

Magnolia Boutique CEO Susan DelPriore sees Instagram Shopping as a major game changer for her business, one worthy of promoting with its own content strategy. “To promote it, we included specific instructions on how to shop our feed in our email blasts,” she told BigCommerce. To push it further, DelPriore said, Magnolia “Did an Instagram Live video telling people about the debut of Instagram Shopping. We also included instructions in the posts in our feed, had several Instagram stories reminding people to shop our feed and cross-promoted on other social media channels.”

Estimates from a BigCommerce analysis suggest that brands are experiencing exponential growth through shoppable posts. Brands like Natori saw a 1,416% increase in traffic from Instagram. Native Union increased their Instagram traffic by 2,666%. Magnolia Boutique increased their Instagram revenue by 20%.

#3: Help your followers learn something with tutorials

Establish the value of your brand’s Instagram account by satisfying your audience’s informational needs. Tutorials and tips are among the best Instagram content ideas that double up as a way to educate your audience. You could teach them how to use your product to do a certain task, how to set up your product, etc.

Califia Farms, for instance, regularly shares fun recipes that use their products and teach followers how to recreate them.

#4: Create original graphics for interesting stats and facts

Got any interesting facts and stats to share with your followers? Turn them into aesthetically-pleasing visuals that fit your brand image and stand out in your followers’ feeds. While the information you’re sharing may be very interesting, Instagram is a visual platform, so users may not pay much attention to it unless it’s in visual form.

You can use free tools like Easil to create fun, high-quality graphics to share your data or information like the Dollar Shave Club does in the following post. The brand regularly shares interesting grooming-related facts through eye-catching graphics.

#5: Create original visuals for famous, relatable or funny quotes

You don’t necessarily have to use your original visuals to convey data and information; you can also use them to entertain your audience and develop creative Instagram posts. Share fun and relatable quotes, jokes, or even relevant quotes from famous people using original visuals.

You can create customized graphics like in the previous point. Or you can even follow the lead of Letterfolk, which uses their products to creatively share relatable quotes and jokes with their followers.

#6: Tell real stories through user-generated content

Infuse some social proof into your Instagram posts by sharing real stories of real customers. This is a great way to show your appreciation to your loyal customers while winning the trust of prospects.

You can build a strong brand community when you share the content generated by your followers about your brand. Plus, it helps you fill your content calendar when you’ve run out of ideas for Instagram posts.

Desenio is a company that sells posters. They use photos submitted by customers to showcase the brand’s posters in action. This gives followers visual confirmation of how great the posters look in real life.

#7: Humanize your brand by giving employees the spotlight

Forming an emotional bond with your followers can help them remember you better. One of the best ways to do that is by showing the human side of your brand and spotlighting the people behind it through creative Instagram posts. You could share their individual stories or simply show them working behind the scenes if you ever run out of Instagram post ideas.

Shake Shack did a great job of humanizing their brand by featuring LGBTQIA employees for Pride Month.

#8: Don’t miss out on seasonal posts and national holidays

Creating posts related to a season or a national holiday is a great way to seize the moment and capture your audience’s attention. You may be able to brainstorm creative Instagram post ideas on how to infuse your brand and your products into the occasion. Plus, using the holiday hashtag could boost your content visibility and help you attract more followers.

You can use the National Today calendar to keep track of upcoming national holidays that would be relevant to your brand. In addition to historical holidays and well-known festivals, this calendar also keeps track of unusual occasions such as National Frozen Yogurt Day, Random Act of Kindness Day, and more. So you’ll have tons of ideas to come up with creative Instagram posts.

Here’s an example of The Honest Company’s content for National Donut Day.

#9: Showcase your contribution for social causes

Another excellent way to appeal to your audience’s emotions is by showing your support for a cause. A study by Mintel shows that 84% of consumers believe companies should support charitable causes. And 64% believe it’s a company’s responsibility to have a moral and ethical viewpoint. 50% of Americans would even switch to a brand if it supports a cause they believe in.

So showing just how charitable and ethical your brand is would be one of the most creative ways to post on Instagram. Highlight some of the causes you’ve been supporting so your followers know the kind of work you do beyond promoting your products.

Here’s an excellent example from Sprout Social, showcasing the company’s support for eco-friendliness. The caption explains what the company did for Earth Day and the picture shows Sprout employees decorating the “Build Together” wall.

#10: Feature famous faces to show credibility

Famous faces—whether it’s celebrities or social media influencers—can significantly lift your brand credibility. If you know of any famous people who are loyal supporters of your brand, see if you can feature them in your Instagram posts. Some of them might even tag you in their posts when they’re raving about your products. Try to get their permission to repost this content.

Otherwise, you could even strike up a partnership and recruit them as influencers for your influencer marketing campaign. Co-create content with them and share it on Instagram to boost the credibility and visibility of your feed.

Heinz’s partnership with Ed Sheeran is the perfect example of this tactic in action. What makes the partnership so authentic is that the singer has been vocal about his love for ketchup. He even reached out to the brand himself because he wanted to work with them. Heinz announced the partnership by reposting Ed Sheeran’s post.

#11: Entice followers with teaser videos and graphics

If you’re going to launch a new product, Instagram is an excellent platform to entice your audience with visual teasers. You could come up with Instagram post ideas to give followers a sneak peek of what you have in store. Macro images of the product details, short clips of the product in action, visuals of the product being made, etc. are some ways to tease your followers.

EOS Products posted a few short clips to tease their new hemp seed oil lip balm before it launched. The first video only contained some text telling people to “get ready for some green goodness.” It also displayed the launch date, which matched the theme of the product being launched.

#12: Take your followers behind the scenes

One of the best Instagram post ideas is to show your followers an exclusive look at what’s happening behind the scenes. You could show them your workspace, your factory, your ingredients, your employees in action, your photo shoots, and more. If you’re organizing an event, you could even show them what you’re doing to make it happen.

This helps your followers feel like part of the brand because they don’t just see the finished product but get a glimpse of what’s involved in making the product. It helps them get involved from start to finish, which is highly effective in forming a stronger bond with them. Showing what’s going on behind the scenes also helps you maintain transparency and win the trust of your audience.

Here’s an excellent example of a behind-the-scenes look from Tonlé Design. The brand prides itself on ethical employment and sustainable production. In the following post, they showcase weavers in Cambodia weaving textiles for the brand’s products.

Final Thoughts

These are 12 creative ways to post on Instagram and engage your followers. A lot of these Instagram post ideas focus on establishing stronger bonds with your audience, which is essential for brand growth. Make the most of these ideas and develop a robust content calendar so you never run out of ideas again.

If you’re using The Blog Planner, you can coordinate your planned blog posts with your Instagram channel to further leverage your content.